• opensource and programs. the developer buying journey

    This is the second part of my previous post insights. the developer buying journey, where I walked readers through how the developer persona interacts with the buying process and their role in a sale. I briefly touched on how open source projects play into the buying process, but would like...

  • insights. the developer buying journey

    Developer as a marketing persona has been around for a long time. If you Google developer marketing, you can find content targeting that niche published almost 10 years ago. So you have to ask, why is it just now becoming a hot topic for enterprise companies? I believe that there...

  • developer communities. a deep-dive

    One of the main reasons I’ve been inspired to publish again is the lack of quality developer-focused marketing content. Developer marketing is my bread and butter and when, or maybe I should say if you figure it out, it’s an incredibly enjoyable audience to interact with. That being said, it’s...

  • hello world. a much needed update

    Excuse my cliché title, it’s been a while since I’ve published anything, and to be honest, it has lost its hard-won sense of familiarity. Publishing my personal and professional thoughts is an activity that I enjoy maybe even love. Forging a new path. I cannot emphasize enough the impact that...