• Developer programs

    The divisive developer database

    Few topics raise tensions in a marketing org like bringing up the developer database. Sales teams need leads to follow up on and marketing needs to hit numbers to satisfy the sales team’s quota. For developer marketing teams, that often times means living outside of the good graces of the broader revenue org.

  • Product Marketing

    A few thoughts on PMMing dev tools

    After a few minutes scrolling through StackShare, I was inspired to write down a few tips for all the PMMs out there slinging dev tools. Here is how to make your product standout, how to get a few early adopters, and a few insights into the dev tools space.

  • Developer Marketing

    Knowledge over features, keeping the priorities right

    Understanding the primary motivators of a developer. Why focusing on knowledge is more important than feature selling.

  • Developer Marketing

    The rise of the digital advocacy program

    Developer marketing and relations are shifting to virtual formats, I believe the future of developer marketing is digital advocacy and relations

  • Developer Marketing and Programs

    Improve email communication with developer audiences

    Why developer marketing programs should rethink marketing automation and how they email their community

  • Developer Marketing and Programs

    Creating a developer marketing strategy

    How to create a developer marketing strategy that drives product adoption, awareness, and retention with developers.

  • Thoughts on Life

    Maintaining optionality

    We often underestimate the impact that a single decision can have on our life. Maintaining optionality is key.

  • Developer Marketing and Programs

    What is a developer program and what does it take to build one?

    Developer programs are a growing part of the enterprise software go-to-market strategy, here's how to build one.

  • Personal Update

    Joining Amazon Web Services (AWS)

    2019 was a busy year, a ton has happened since my last update post. Here's what's new.

  • Developer Marketing and DevSecOps

    What GitLab's DevSecOps report means for developer marketers and relations

    Recently GitLab released its 2019 GitLab Global Developer DevSecOps Report, this is what it means for developer marketing professionals